The magical power of photographs could have a significant impact on your business, particularly in the food industry! The customer must smell the spices and ingredients and see the colors of the components before making a decision and trying them all, which is why restaurant menu photography is so essential to your company.
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With the popularity of social media and photos being a key type of content to create engagement as they can create feelings and emotions that resonate with viewers, photos have become an essential part of marketing your brand and creating your identity as well as getting engagement from customers.
For restaurants, and bakeries photography can translate a menu of words to much more allowing the viewer to feel and sense all the spices and ingredients of the food, which creates a desire to experience the meal.
Restaurant menu photography importance
- Posts with photos show 10 times the engagement amount than without
- Professional photos don’t need words to explain, it’s a worldwide language.
- leads to better reception which translates to better sales.
- Creating a great 1st impression.
- Showcase your food Quality, photos could tell much more than you think.
- Restaurant menu photography gives you the chance to share the food preparation process and moments, which creates more engagement.
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Restaurant menus photography tips
Shooting your restaurant plate isn’t hard, it all depends on a professional photographer
Knows how to represent your plates!
Here are some tips for professional restaurant menu photography in Qatar.
1.Lighting
When photographing food, always try to use natural lighting rather than flash. Artificial lighting introduces unnatural shades and shadows into your photos, which are difficult to remove.
2.Shadows
Direct sunlight produces tough, dark shadows that are difficult to ignore, whereas diffused lighting produces soft shadows.
You should decide which is better for your photo.
3.Simple background
Your background should not be disrupted by the background you choose. Food often looks best in neutral solid colors or wood.
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4.Shooting angle
The angles you choose are heavily inspired by your plates. When photographing a table full of food, it is difficult to get everything in the frame while also avoiding background distractions; this is where a top-down shot is helpful. A close-up or side shot, on the other hand, can be used to photograph a dish with many ingredients or a single plate.
5.Create aesthetics
set aesthetics can tell a story, so using different styles of ingredients used in plates and many different decor ideas will add value to the photo.
6.Human sense
Including a human element is an excellent method for adding emotion into a visual picture while also producing interesting content.
7.Creativity is important
Think outside the box! Creating different and extraordinary ideas will remain in the customer’s mind rather than giving them traditional photos all the time.
8.Simple always wins!
Less is sometimes more. Remember to keep it simple; one or two props or even an interesting plate can add a slight rush of personality and colours without going extreme.
Restaurant menu photography in Qatar need developing all the time, think as customer and ask your surrounding circle what they need and expect from their favorite restaurant, knowing what the audience need is the shortest way to create more engagement.
Taqnia will provide you with the best in class photo sessions, with a professional photography and editing team capable of providing photos with creative aesthetics and ideas, showcasing your business and products with style.
Contact us at any time for any inquiries and reserve your session.
